Making a Visual Impact With Your Business

Making an impact with your business isn’t all to do with the work that you do, it’s how you conduct yourselves, too.

Whether it’s the way you interact with your customers and clients or how you present the brand as a whole, the way you visually present your brand can make a huge difference to the impact that you are making on the wider world.

Looking to make more people stand up and take note? Start making some changes closer to the office environment first!

Start With the Layout of your Office

If you’re looking for a way to improve the way that people perceive your business, it’s best to start off with the physical elements of the space that you work in – especially as there is proof that office design does have some impact on the productivity of workers.

Man work on office computer with isolated screen for mockup.

Start by looking at the layout which you have in your office; is it really helping your workers, or is it hindering them? Some office layouts favour certain working styles over others, so it’s important to look into how your office prefers to work.

Some companies rely on collaboration and communication in order to function correctly, whereas others require more solitary working conditions for the best productivity. There are plenty of articles out there to help you determine which is the best for your business.

Then Think About Colour

Colour has a huge impact on how people will see your branding. In fact, there’s a whole psychology dedicated to how colour can affect brand messaging and productivity.

colour spectrum of swatches as used by a graphic designer or painter

With regards to changing your office environment to make more of an impact on both your brand as a whole and your staff happiness and productivity, then you’ll need to look at the colours that you are using to promote your business, followed swiftly by the colours that you use within your offices.

Many people will often confuse impact with vibrant colours – but this isn’t always necessarily the case. Different colours can give very off very different signals, so you’ll need to make sure that you’re choosing colours that portray the intended message.

office flowers iStock_000020868467_Small

It’s also worth noting that if you are planning to brand your office with the colours of your business, you take a look at how those colours can affect productivity – some colours are better than others for specific office environments!

Even the smallest of touches can help your office make an impact – which filters through to how your brand is perceived by the rest of the world. From small, simple flower arrangements to grander office features – there’s plenty for you to try out and make your brand a happier place to be – for everyone!

If you’d like to find out how Jungle World can help you make an impact with your business – in house or at an event with a beautiful floral display – feel free to get in touch with us today!